How lead generation automation can elevate your business

Lead generation is about sparking interest from potential customers. It’s a key part of keeping any business going and takes some thoughtful planning, along with the right mix of strategies to build and maintain those relationships.

That said, a lot of businesses today are constantly stretched thin, trying to juggle everything with limited time and resources. 

Even with the best intentions, this often means that important tasks don’t receive the attention they need, leading to missed opportunities and underwhelming results.

How does this apply to your business?

In this article, we’ll explore how automating your lead generation can help solve that problem. 

Essentially, everything you need to make sure your business is fully equipped to capture interest and never miss a beat. This includes automated data bridges and when and how to set them up.

What is lead generation automation?

Lead generation automation is when a business uses software or tools to automatically find and collect information about people who might be interested in their products or services. These people are called leads.

Instead of a person manually searching for customers, sending emails, or filling out spreadsheets, the software does it automatically, round-the-clock.

Below is a rough outline of how it works in marketing-focused phases at a glance. Sometimes, these steps don’t follow one another or might merge.

1. Attracting leads: The system helps bring people to your website or page (using ads, social media, blog posts, etc.).
2. Capturing info: When visitors arrive, forms or pop-ups ask for their name, email, or phone number in exchange for something valuable (like a free guide or discount).
3. Storing data: Their information is saved automatically in a database or CRM (Customer Relationship Management tool).
4. Following up: The system sends them emails or messages automatically to keep them interested and help them decide to buy.
5. Qualifying leads: It can also score leads based on interest or behavior to help sales teams focus on the most likely buyers.

Benefits of lead generation automation

• Time-saving

Instead of spending hours manually searching for prospects, entering their data, and following up, automation tools handle these tasks in the background.

This frees up your team to focus on higher-value activities like closing deals or improving customer experience. These systems capture leads even when your team is offline, so there’s a minimum of missed opportunities.

• Consistency and accuracy

It’s easy to forget to follow up or make data-entry mistakes when you are running things manually. Automation resolves these issues, ensuring that every lead receives timely and personalized communication.

It also keeps your database clean and organized, which is essential for sales and marketing teams to make informed decisions based on factual data.

• Scalability

Automation handles your leads without sacrificing structure or consistency, regardless of the number of leads.

More importantly, it’s not just about quantity. Automated systems can qualify leads based on real behavior. For instance, what they engage with, how often, and where they drop off so your team can focus on leads that actually show intent.

Do you still need more reasons to shift to automated stacks?

Why invest in automated lead generation?

Automation uses tools powered by machine learning to help you get the most out of your lead generation efforts across both inbound and outbound channels. 

It gives you more control over the customer journey, making it easier to manage and more likely to lead to conversions.

The more automated your lead generation process, the more streamlined your sales funnel will become. This allows for the creation of a steady flow of potential leads, who are qualified and likely to purchase.

Additionally, investing in lead generation automation allows for an increase in sales productivity, as it saves time on completing manual tasks. You can then focus your valuable resources on completing higher-priority actions. 

How to automate lead generation 

There are a variety of methods and tools that you can use for automated lead generation practices that span across a plethora of channels. 

Top lead generation automation tools

The right stack helps you scale efficiently and stay focused on the leads that matter most. But that’s easier said than done.

There are a number of platforms on the market that excel in their ability to handle everything from lead capture to CRM integration. However, these abilities are null if your data management systems run in isolated silos. You’ll need a third-party integrator, a connector between your marketing apps and databases.

Here are some of the top tools to consider:

HubSpot

HubSpot’s marketing hub combines lead capture, email automation, and CRM in one ecosystem. You can build custom forms, trigger workflows based on behavior, and route leads directly to your sales team.

Its native analytics and scoring features make it easy to see which campaigns are delivering real pipeline.

Wondering what HubSpot integrates with? You are in luck. Besides native integrations, HubSpot has partnered with LeadsBridge to patch up any possible integration gaps.  

Marketo

Part of Adobe’s Experience Cloud, Marketo is built for teams managing longer, multi-touch buying cycles. It supports detailed lead scoring, automated nurturing, and deep segmentation.

You can also sync it with third-party tools via LeadsBridge to automate cross-platform workflows.

ActiveCampaign

Ideal for small to mid-sized teams, ActiveCampaign offers strong automation capabilities without the overhead of enterprise software.

It combines email marketing, CRM, and lead scoring into a single interface.

Behavioral triggers and conditional workflows make it useful for tailoring follow-ups based on how leads interact with your site or emails.

Learn more about ActiveCampaign integrations here.

Unbounce

Unbounce focuses on conversion. It lets you build high-performing landing pages and lead forms with no coding and A/B test different versions easily.

You can push captured leads into platforms like HubSpot, Salesforce, or custom CRMs through integrations or LeadsBridge, enabling real-time follow-up.

Here are some more of our popular integrations:

How to generate leads on Facebook

Facebook has one of the largest audiences of any social media platform in the world, with over 3 billion active monthly users. 

This makes the use of Facebook lead generation automation tools a non-negotiable inclusion of any campaign aimed at acquiring prospects.

Facebook lead ads

Facebook lead ads helps advertisers capitalize on the platform’s massive audience in order to gain better conversion rates for campaigns. 

Here’s how it works: when someone clicks on your ad, a form pops up right within the platform. That form is automatically filled with the user’s information, making it quick and easy for them to submit. 

Since the form is completed directly on Facebook, there’s no need to send users to a separate landing page. This removes extra steps and helps increase conversions.

LeadsBridge offers Lead Ads Sync to build lead generation automation by integrating Meta lead ads with the rest of your marketing stack.  

Facebook custom audiences 

Facebook custom audiences is a targeting feature that Meta offers to help advertisers reach leads who are most likely to be interested in their products and services. 

A custom audience list is made up of people who have already shown interest in your business. This can include contacts from your CRM, website visitors, app users, email subscribers, or even in-store customers.

However, it’s essential to feed Meta with up-to-date data from your own data management systems. The integration connection allows you to create custom audiences based on the latest customer interactions. 

This also helps you reach the right people at the right time throughout the funnel.

As an official Meta partner, LeadsBridge can facilitate the smooth integration of these Meta advertising tools with your chosen CRM. 

TikTok lead generation

With over 1.8 billion active users across 154 countries, TikTok has become one of the world’s most popular social platforms. As a result, it’s now seen as a powerful tool for businesses looking to expand their customer base.

To support this, TikTok introduced a new ad objective called TikTok Lead Generation. Much like Meta lead ads, it enables marketers to connect directly with potential customers on the platform.

Running an in-feed video ad linked to an Instant Form, users can share their contact details without ever leaving the app. These forms are pre-filled with basic information extracted from their TikTok profile. 

You can then use this data to enhance your future targeting campaigns and drive even better results.

Google lead generation tools

Google is a powerhouse for lead generation efforts, having become synonymous with effective advertising for businesses of every kind. 

By using Google lead generation forms, you can capture new prospects with a simple call to action that has been attached to a responsive form. This form is strategically displayed underneath your chosen ad. 

Once a user clicks on this ad, they are shown a Google-hosted form that is automatically pre-populated with their Google account data. Additionally, the form comes with a call to action (i.e., “Apply now”) to prompt the lead to submit the form with one single tap. 

Google Ads lead generation forms make it easier and quicker for users to submit their data, while also being substantially high-performing and optimized for mobile navigation.

LinkedIn automated lead generation

LinkedIn tools help you automate your LinkedIn activity and can be extremely useful in the generation of new leads. These tools allow you to bring personalization to mass outreach, making your user interactions and outreach appear more natural.

LinkedIn Lead Gen Forms

One of the best lead generation automation tools available on this platform is LinkedIn Lead Gen Forms.

These forms use a mobile-optimized technology that allows advertisers to incorporate a specific form in their ads that are pre-filled with users’ information from their profiles on their LinkedIn page.  

This helps to improve the user experience and reduce the number of form fields to be filled manually, which keeps your users on LinkedIn rather than redirecting them to your website.

LinkedIn stores your leads from your LinkedIn Lead Gen Forms in a simple, downloadable CSV file. However, the problem with this method is that a manual download allows for the possibility of error, as well as being repetitive.

With LeadsBridge, you can sync LinkedIn Lead Gen forms with one of our many integrations to automatically create a multi-touch outreach, allowing you to target and nurture them into converting customers.

Event lead generation automation

Events can generate high-quality leads, but only if the registration process is frictionless and the data you get from it is actionable.

What does that mean, you ask?

Take LinkedIn Events for instance. Your lead capture at the point of registration needs to be easy enough to ensure that attendees can sign up and get notified for it. But also, their data should flow directly into your marketing systems.

One of the most effective ways to do this is through LinkedIn Event registration forms and combining them with an automated data management solution.

When you create an event from a LinkedIn Page, super and content admins can enable a registration form that pulls key attendee details directly from LinkedIn profiles. This includes their name, email, job title, company, and location.

The form is required to access the event, which means every attendee is a verified lead by default. Since the forms are pre-filled, completion rates are high, and data quality is consistently strong.

Attendees can also choose to opt in to marketing communications by checking a consent box during registration.

This gives you clear permission to follow up with relevant messaging post-event. For example, through email sequences, retargeting, or direct outreach.

Collected data is available for download from the “Manage attendees” section for up to one year, though you should be aware there can be a delay of several days between form submission and when the data appears.

For most teams, the best practice is to sync this data automatically to a CRM or email platform using tools like LeadsBridge. This way, no opportunity gets missed due to manual delays or data expiration.

Here’s more on why you need to use automation for your events:

• Higher data accuracy with pre-filled forms tied to real LinkedIn profiles
• Improved lead qualification through required registration
• Faster handoff to sales and marketing teams with data exports or direct integrations
• Consent-based outreach that respects user preferences while enabling follow-up

Automating lead capture through LinkedIn Events turns your attendee list into a ready-to-activate segment of qualified, opted-in leads, with minimal operational overhead.

How to create a landing page for lead generation

Want a lead generation landing page that captures your website visitors? Give the clickers a ton of reasons why they should share their contact details with you. 

High-performing lead generation landing pages are designed to meet the needs of specific audience segments. 

Here are some best practices to keep in mind when trying to establish a successful lead generation landing page:

Design 

Design and layout play a big role in capturing attention and moving leads toward action. People should quickly grasp what your business offers and feel encouraged to take the next step, like signing up or downloading content.

Audience segmentation

Effective lead generation pages are tailored to specific audience segments. That’s why it’s a good idea to create different landing pages for each group.

When it makes sense, do that even for individual personas. Conduct keyword research to understand what each segment is searching for, and optimize your pages accordingly.

Compelling call to action

The best lead generation landing pages persuade users to take action. Keep your CTA’s short, concise, and action-oriented. They should be extremely specific in telling the lead exactly what they want them to do. 

Mobile optimization 

At a minimum, 79% of consumers use smartphones for shopping, which means that your landing page absolutely must be optimized to facilitate this. Ignoring this can lead to a significant loss of potential leads and be detrimental to your sales opportunities.

Persuasive copywriting 

A strong headline is essential for any landing page. Use your audience’s language and keywords to make it relatable and action-focused. It should clearly state the page’s purpose while staying engaging and persuasive.

How LeadsBridge can help with automated lead generation

LeadsBridge helps you automate lead generation with accuracy and efficiency. With easy integrations, you can put your campaigns on autopilot and make savvier, marketing-driven decisions. Build your own marketing ecosystem and gain a clear view of your entire sales funnel.

You’ll also get access to an always-up-to-date marketing stack, an essential tool for your omnichannel strategy, and real-time data flow between all your apps and platforms. 

Real-time data sync allows you to run timely welcome emails and follow-ups, ultimately increasing your conversions. Automated integrations enable you to track both online and offline conversions, allowing you to optimize your strategies accordingly. 

This data can be used to create custom audiences, Conversions API, and better management of your marketing budget. 

With our free forever plan, you will have the opportunity to acquire up to 50 leads per month by creating a single bridge. You can choose from our extensive range of over 300 integrations, depending on your specific business objectives. 

Key takeaways

Automating your lead generation opens the door to more sales opportunities, streamlines your ad campaigns, and saves valuable time and resources. 

With LeadsBridge and our wide range of integrations, you can put your lead generation on autopilot and watch your customer base grow.

Discover all of the available integrations for your business here.